“Within retail lighting there lays many techniques to set the proper atmosphere of a commercial/retail space. One of the fundamental principles in your lighting plan should emphasize eye traffic in regards to where you want your guests’ retail focus placed on. Lighting not only gives direction to the eye, but it builds a cohesive mood that lends itself to the overall feel of the space. The factor of energy efficiency also comes into play and it is paramount to the success and longevity of a commercial space.”

– Darrin Walling, President